Privacy Policy
This Privacy Policy outlines how we collect, use, process, and protect your personal information when you access and use our online gaming platform. As a responsible operator in the United Kingdom's regulated gambling market, we are committed to maintaining the highest standards of data protection and transparency in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidelines established by the Information Commissioner's Office (ICO). By using our services, you acknowledge that you have read, understood, and agree to the practices described in this policy.
Information We Collect
We collect various types of personal information necessary to provide you with a secure, compliant, and enjoyable gaming experience. The collection of this information is essential for meeting our regulatory obligations under UK gambling laws and ensuring responsible gaming practices.
The personal data we collect includes:
- Identity verification information including full name, date of birth, residential address, and government-issued identification documents such as passport, driving licence, or national identity card
- Contact details including email address, telephone number, and postal address for communication and account verification purposes
- Financial information including bank account details, payment card information, transaction history, and source of funds documentation as required by anti-money laundering regulations
- Technical data including IP address, device information, browser type, operating system, and unique device identifiers for security and fraud prevention
- Usage data including gameplay statistics, betting patterns, session duration, and website navigation behaviour to ensure responsible gaming compliance
- Communication records including customer support interactions, live chat conversations, and any correspondence you send to us
- Marketing preferences and consent records to ensure we only send communications you have requested
We may also collect information from third-party sources including credit reference agencies, fraud prevention databases, and regulatory bodies as required for compliance with UK gambling regulations and anti-money laundering legislation.
How We Use Your Information
Your personal information is processed for specific, legitimate purposes that are necessary for the operation of our licensed gambling services. We ensure that all data processing activities comply with UK GDPR principles and are proportionate to the purposes for which the information is collected.
We use your personal information for the following purposes:
- Account creation and management to establish and maintain your gaming account in accordance with UK Gambling Commission requirements
- Identity verification and age confirmation to comply with legal obligations preventing underage gambling and ensuring player eligibility
- Payment processing and financial transactions including deposits, withdrawals, and bonus allocations while maintaining secure financial records
- Compliance with anti-money laundering regulations including source of funds verification and suspicious activity reporting to relevant authorities
- Implementation of responsible gaming measures including deposit limits, reality checks, and self-exclusion tools as mandated by UK gambling legislation
- Fraud prevention and security monitoring to protect your account and maintain the integrity of our gaming platform
- Customer support services to respond to your enquiries, resolve issues, and provide assistance with your gaming experience
- Marketing communications where you have provided explicit consent, including promotional offers and relevant gaming content
- Legal compliance including responding to regulatory requests, court orders, and fulfilling our obligations under UK gambling laws
Data Sharing and Disclosure
We maintain strict controls over the sharing and disclosure of your personal information. Any sharing of data is conducted in accordance with UK data protection laws and is limited to circumstances where it is legally required, necessary for service provision, or where you have provided explicit consent.
We may share your personal information with:
- Licensed payment processors and financial institutions to facilitate secure transactions and comply with banking regulations
- Identity verification services and credit reference agencies for compliance with know-your-customer requirements and anti-money laundering obligations
- The UK Gambling Commission and other regulatory bodies when required by law or for licence compliance purposes
- Law enforcement agencies and government authorities when legally compelled through court orders or statutory requirements
- Professional advisors including lawyers, accountants, and auditors who are bound by confidentiality obligations
- Technology service providers who support our platform operations under strict data processing agreements
- Responsible gaming organisations and self-exclusion databases to support harm prevention initiatives
We never sell your personal information to third parties for commercial purposes. All data sharing arrangements include appropriate safeguards and contractual protections to ensure your information remains secure and is processed only for the specified purposes.
Data Security and Protection
We implement comprehensive technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security framework is designed to meet the highest industry standards and comply with UK data protection requirements.
Our security measures include:
- Advanced encryption protocols including SSL/TLS technology for all data transmissions and secure storage of sensitive information
- Multi-factor authentication systems and access controls to prevent unauthorised account access
- Regular security audits and vulnerability assessments conducted by independent security professionals
- Secure data centres with physical access controls, environmental monitoring, and redundant backup systems
- Employee training programmes and confidentiality agreements to ensure proper handling of personal information
- Incident response procedures and breach notification protocols in accordance with UK GDPR requirements
- Regular software updates and security patches to maintain protection against emerging threats
While we implement robust security measures, no system can guarantee complete security. We continuously monitor and improve our security practices to maintain the highest levels of data protection.
Your Rights and Choices
Under UK data protection law, you have specific rights regarding your personal information. We are committed to facilitating the exercise of these rights and will respond to requests within the legally required timeframes.
Your rights include:
- Right of access to request copies of your personal information and details about how it is processed
- Right to rectification to correct inaccurate or incomplete personal information we hold about you
- Right to erasure to request deletion of your personal information in certain circumstances
- Right to restrict processing to limit how we use your personal information under specific conditions
- Right to data portability to receive your personal information in a structured format for transfer to another service provider
- Right to object to certain types of processing including direct marketing communications
- Right to withdraw consent where processing is based on your consent, without affecting the lawfulness of previous processing
- Right to lodge a complaint with the Information Commissioner's Office if you believe your data protection rights have been violated
To exercise any of these rights, please contact our data protection team using the details provided below. We may require additional information to verify your identity before processing requests.
Data Retention and Contact Information
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our retention periods are based on UK gambling regulations, tax requirements, and legitimate business needs.
Our standard retention periods include:
- Account information and transaction records are retained for five years after account closure as required by anti-money laundering regulations
- Identity verification documents are kept for the duration of the business relationship and five years thereafter
- Marketing consent records are maintained until withdrawn or for three years from the last interaction
- Technical logs and security data are typically retained for up to two years for fraud prevention purposes
- Customer communication records are kept for three years to maintain service quality and resolve disputes
After the retention period expires, personal information is securely deleted or anonymised in accordance with our data destruction procedures.
For questions about this Privacy Policy, to exercise your data protection rights, or to contact our Data Protection Officer, please reach out through our customer support channels or write to our registered office address. We are committed to addressing your concerns promptly and transparently.
This Privacy Policy is reviewed regularly and may be updated to reflect changes in our practices or legal requirements. Material changes will be communicated through our website and other appropriate channels.
